was founded in early 2012 by Jessica Dahlberg, a mother of three who decided to start her own business after discovering how difficult it was to find stylish UV-protection beachwear for her children.
The company turns to conscientious parents who embrace diverse fashion and want to create an individual and relaxed beach look for their children, while protecting them from the harmful rays of the sun.
blends subtle colours and unique prints with classic cuts and adorable details, to create gorgeous beachwear pieces with an edge. The designs are comfortable and the fabrics are specifically selected for their outstanding quality and sun-protecting features.
Our beautiful prints are all our own designs and, along with premium quality and functionality, these are the elements that trademark stands for.
All fabrics in our collection are tested according to the strict Australian standard AS/NZS4399:1996 and come with UPF 50+. This means that 98% of the sun's harmful UVA and UVB radiation is blocked out.
The collection is designed for children, allowing them to play comfortably and safely in the sun without having to compromise on style and attitude.
Enjoy the sunshine - Let your child be a beach dragon!